It was hard to miss the news that Walter Cronkite died this past weekend. Every news station paid fitting tribute to the grandfatherly CBS anchorman. What caught my eye, however, was the enormity of his audience. In his heyday, three out of four Americans watched the news as it was read by Walter Cronkite. (www.cbsnews.com/stories/2009/07/19/sunday/main5173016.shtml)
By its very definition, nostalgia hearkens back to a time that seems simpler and less complicated. In this current era of splintered marketplaces, that nightly following seems incomprehensible. Does anyone even know how many possible news sources there are today? CNN, MSNBC, BBC,CBS,NBC – seemingly more sources than there are letters to cover them. Would ten or twelve percent of the country not be considered an enormous following? What does this say, then, about the enormous influence of this man?
Walter Cronkite made it his first priority to be an objective reporter of the news. Today, it is difficult to say when an anchor is reporting or when he is editorializing. Cronkite himself said that he only interjected his own opinion one time in his life – that during the Vietnam War. He said he thought the war was un-winnable and that the US should pull out without victory. What impact did that have? Lyndon Johnson, the president at the time, said that when he heard that he “lost” Cronkite, he knew he lost the American people. Think about that for a moment out of the context of television. Do many of us ever utter any words that effect more than a few hundred people? Most of us fail to impact more than a dozen. Cronkite was able to influence the policy of the country.
His stated objective to report the news without bias might have changed history again had he not retired when he did. Cetrtainly, in Bill Moyer’s excellent reporting of the weapons of mass destruction fiasco that led to the Iraq war, even one objective article might have prevented the groundswell of public opinion that led to that war. www.pbs.org/moyers/journal/btw/watch.html.
I think it is safe to say that no one will ever again wield so powerful a voice to shape public opinion. In that regard, Cronkite’s death marked the end of an era.
By Myron Gushlak
